Peachjar's digital flyer system helps school districts increase parent & community engagement and provides families with access to school and afterschool programs.

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Leveraging Social Media to Increase Parent Engagement

Social media is fast becoming one of the preferred channels for parents to stay informed about what’s going on before, during, and after school. According to a study released by Pew Research, 75% of parents use social media. Of those parents, 83% of moms and 74% of dads say they use social media as a source of useful information.

Not only that- social media produces almost double the marketing leads of trade shows, telemarketing, direct mail, or pay-per-click ads and the social media lead conversion rates are 13% higher than the average lead conversion rate. That’s why keeping up with social media best practices and incorporating it into your marketing strategy is so important.

Social Media Channels

With all the different social media platforms available, it can be hard to decide which ones to incorporate into your marketing strategy, especially if you have limited time and resources. If you are new to social media, you may want to start with managing one or two channels to slowly familiarize yourself with it. We suggest focusing on Facebook, as 74% of parents are on this platform, making it the primary social media channel for this audience (Pew Research).

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Social Media Best Practices

Now that you know where your audience is spending their time, it’s time to engage with them! As you are coming up with a content for your channels, it’s important to keep these social media best practices in mind:

  • Be genuine and human – No one wants to engage with a company that comes off like a robot in their posts and responses. Parents connect with companies that have personality, show human characteristics, and make a difference in the world. With that said, it’s important that your organization reveals its philanthropic side. According to the Edleman goodpurpose Study, 72% of consumers would recommend a brand that supports a good cause over one that doesn’t.
  • Respond quickly – According to a Lithium study, 65% of Twitter users expect a response in less than 2 hours. This number grows to 72% when there is a complaint involved. Social media provides you with an opportunity to cater to your audience when they are seeking support and also allows your organization to connect with parents on a more personable, authentic level. 47% of Lithium’s survey participants were more likely to make a recommendation through social media when they received a timely response from the company.

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  • Acknowledge positive engagement – When a parent likes, shares, or comments on your post, take that extra step and respond to them. This shows your followers that you appreciate their time and interest and in return, they’ll appreciate that you’re making the effort to engage back. Doing something as small as providing some positive affirmation can make the world of a difference in your organization’s relationship with a parent. Social media is about building relationships.
  • Be a resource – For those of you who haven’t heard of the term ‘inbound marketing’, it refers to the concept of generating your own relevant, compelling content to drive revenue for your business. Self-generated content can also mean making sure that all of your images in your social media post are branded with your organization’s logo and messaging. Thought leadership is key when providing your target audience with content- you want to establish your organization as a trustworthy and reliable source for relevant information.

We hope this information helps you achieve optimal success in your organization’s social media marketing efforts. For more best practices, register for our next webinar on how to communicate with millennial parents:

Schools – Register Here

Program Providers – Register Here

By Susan Le, Marketing Manager at Peachjar

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5 Tips for Collecting Parent Emails

We work with school districts across the nation, and a common challenge many face is the collection of those ever-important parent email addresses!  Today, we bring you 5 best practices to improve that process:

  1. Confirm that both your SIS and your registration application have fields to capture parent email addresses.  If your SIS is unable to collect parent emails, designate someone at your district to be in charge of maintaining your parent email list.
  2. Ask IT to create a landing page like this one for your website or do it yourself with a tool like google forms, and link to it from your homepage with a clear call to action to parents.
  3. You can also tell parents about your landing page by using your notification system to call or text them.  Simply request that they update their critical emergency contact information at the designated link.
  4. Download our email collection template, print and send home with students. You can include the link to your landing page, but they can also fill it out and have their child return it to their teacher, if they prefer.
  5. Require teachers to collect parent email addresses and submit them to the school admin designated to maintain the list.

Bottom line – having complete contact information for your parents will ensure that they don’t miss out on important school information. Make sure that parent email addresses either make it into your SIS, or into one comprehensive file that is kept up to date. If you need any help with the process of collecting parent email addresses, contact us.  We’d be happy to help!

By Rhea O’Connor, Marketing Manager at Peachjar

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5 Tips to Increase Your Flyer Clickthrough Rate

In today’s highly digital world, attention spans are only getting shorter, which is why it’s critical to ensure that your flyer hits home with parents as soon as they see it. The more compelling and easily digestible your flyer is, the more likely parents will click to view more information and ultimately, sign up for your program.


To help you master the art of digital flyer marketing, here are 5 tips that you can leverage to increase your flyer clickthrough rate:

  • Include a short headline that quickly tells parents what type of program you offer – You have 3 seconds to capture someone’s attention, so make sure your title immediately resonates with parents that are seeking this type of program for their child. (Source: Smart Insights)
  • Use visuals – Images are processed 60,000 times faster than text and content with visuals receive 94% more engagement than content without visuals, so take advantage of this powerful tool. (Source: Hubspot)
  • Use high quality graphics and put some thought into your design – Remember, your flyer is a reflection of your organization. It should speak to your level of professionalism, as parents are looking for an organization that is established and trustworthy. After all, their child will be in your hands.
  • Keep text to a minimum – Too much text can be overwhelming, especially for busy parents that have so much to do and so little time. Can’t bear to remove all that content? Move it to the following pages in your PDF. Multiple pages can be sent through Peachjar at no additional cost!
  • Have a clear call-to-action – Your registration link or button should be prominent on your flyer, making it easy for parents to sign up for your program right on the spot. Use bright, contrasting colors to make it pop. And don’t forget to hyperlink your PDF!

We hope these flyer tips are helpful in your efforts to maximize your campaign success. Time is of the essence, so get started on your flyer campaign today!

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By Susan Le, Marketing Manager at Peachjar