Peachjar's digital flyer system helps school districts increase parent & community engagement and provides families with access to school and afterschool programs.

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Communicating with Millennial Parents

With the rapidly growing population of millennial parents in today’s schools, it’s important to understand how to most effectively communicate with them. In fact, 43% of current parents in your schools are millennials, as are 90% of new parents now.

Millennials fall between the ages of 18-36 and are characterized as being socially connected digital natives who are constant consumers of content.

So how do you break through to this group? Here are 5 good rules of thumb in communicating with millennial parents:

  1. Use Visuals. Visuals are processed 60,000 times faster than text, and they also receive 53% more likes, 104% more comments, and 84% more click-throughs. Include video in your content, and increase click-through rates by 200-300%!
  2. Make it Brief. The average human attention span is just 8 seconds – 8 SECONDS! That’s less than that of a goldfish. Which means that you need to make your content quick and to the point. Keep your content brief and videos to just 60-90 seconds.
  3. Make it Mobile. Many of your parents rely on mobile to access the internet, so mobile optimize your website to ensure millennial parents can easily view your content. Connect with your parents through email, blogs and social media. And don’t forget to have some fun! Your parents love when you infuse some personality.
  4. Share Your Cause. Another characteristic of millennials is their affinity towards brands that support a cause. Share your district’s “why” with millennial parents, and you’ll have a loyal supporter for life.
  5. Master your Google Page. The overwhelming majority of millennials use Google to conduct any kind of research. Make sure what they find is good! Since few ever go past the first page of Google, producing new and relevant content will push old, washed-up news to the back.

You may be asking yourself, what about my non-millennial parents? Chances are they also enjoy visuals with brief, emotional content served up to them digitally! So don’t be afraid to utilize these tips throughout your district.

For more detailed tips on communicating with millennial parents, view our webinar.

By Rhea O’Connor, Marketing Manager at Peachjar

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5 Cost-Effective Ways to Increase Your Parent Reach

As a program provider, reaching more parents is a critical component of driving business to your organization. This is where a multi-channel marketing strategy will exponentially increase your audience reach and engagement.

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Here are five cost-effective ways to ensure that you’re leveraging multi-channel marketing to maximize your program success:

  1. Referrals – Word of mouth marketing is a powerful tool that you can use to increase program awareness- which is why it’s so important to ensure that the program experience of all your participants exceeds their expectations. According to a Nielsen study, 84% of consumers believe that recommendations from friends and family are the most trustworthy sources of information about products. So how do you drive referrals? Encourage your customers to tell others about your programs or create a incentive program where customers are rewarded for new referrals they send your way.
  2. Email Marketing – The proof is in the pudding. 87% of parents in a recent Blackboard Study indicated that email was the most effective vehicle for communicating with them about their child. Therefore, it’s important to ensure that you’re reaching parents through this medium when distributing information about your upcoming programs. Deliver announcements and updates through your organization’s email newsletter and send program information to parents using Peachjar.
  3. Social Media – Did you know that social media lead conversion rates are 13% higher than the average lead conversion rate? Did you also know that 75% of parents are on social media? Your target audience is spending a significant amount of their time on Facebook, Twitter, and other social media channels, creating the perfect opportunity for your organization to reach more parents through engaging, relevant content.
  4. Reviews97% of consumers read reviews about local businesses and 82% of Yelp users read reviews because they intend to buy a product or service. What does that mean for your organization? It means that when parents come across your Yelp or Google page, they’re ready to buy which is a huge opportunity for your organization to drive immediate revenue. Ask current customers to leave positive reviews for your organization to ensure that parents see how amazing your organization is when conducting their online research.
  5. Blog Posts – Relevant, searchable content can be highly effective in creating relationships with parents. Leverage your industry knowledge to provide parents with helpful information that will add value to their daily lives, whether it’s on how to encourage STEM learning at home or healthy recipes they can prepare for their family to support a healthy lifestyle. Make sure you share these blog posts on social media to broaden your reach even further.

We hope these tips provide your organization with affordable options to increase your parent reach. For more information about how you can reach more families using Peachjar, visit our website.

By Susan Le, Marketing Manager at Peachjar

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Help Support Afterschool Programs

October 20th is Lights On Afterschool
We’re helping our friends at Afterschool Alliance spread the word about Lights On Afterschool, a national celebration (with over 1 million participants) that helps to increase awareness about the importance of afterschool programs – a topic that is very near and dear to our hearts.

Our goal at Peachjar is to ensure that all children have equal access to high quality afterschool programs that teach them important core values, improve their academic performance, and keep them safe during afterschool hours.

As program providers, there are many ways you can help:

  • Plan an event – Host your own Lights On Afterschool event to increase awareness about your programs, gain valuable community support, and celebrate your students’ achievements.
  • Attend an event – Over 8,000 events across the country are taking place to support Lights On Afterschool. Find a local event in your community to join the fight.
  • Sign the petition – Funding for afterschool programs is critical in providing children with the opportunities they need to succeed. Sign the Lights On Afterschool petition to call for increased investments in afterschool programs.
  • Vote for afterschool – Ensure you’re making informed votes this election by learning about the policies that affect afterschool programs and voting for officials that will make the right impact in your community.
  • Spread the word – Tell your community about this important initiative by posting about it on social media and informing families about your program. Click here to send a digital flyer through Peachjar.

As afterschool supporters, we have the power to make a difference in children’s lives and speak up for those who don’t have a voice. Together, we can ensure that children have the opportunities they need to achieve their full potential in life. Join us!

Inform Families About Your Program

By Susan Le, Marketing Manager at Peachjar

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Share Social Resources with your Community

As many of you know, Peachjar is a platform for schools and program providers to share information about school and afterschool activities with parents. What you may not know, is that so many goodwill flyers come through our system. Things like resources for homeless families, free health services, foster care programs and food drives. These flyers are distributed free of charge to families in the community.

So make sure you’re using your digital flyer system to it’s fullest potential! Spread the word about resources in your community, your parents will thank you!

By Rhea O’Connor, Marketing Manager at Peachjar