Peachjar's digital flyer system helps school districts increase parent & community engagement and provides families with access to school and afterschool programs.

How to Become a Pro at Flyer Marketing

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With winter quickly approaching, we want to do all we can to help you prepare for your upcoming programs, so that you can reach your program goals when it’s game time!

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Follow these flyer tips to maximize your program success this winter:

Carefully review the district’s flyer approval guidelines – Failure to do so can delay the distribution of your program information. Read each district’s flyer approval guidelines carefully and adjust your flyer accordingly to increase the chances of approval.

Allow the school district at least 1-2 weeks to review your flyer – Don’t wait until the last minute to request flyer approval – plan ahead and select a future distribution date so that your flyer is approved and ready to go once the selected date arrives.

Select multiple months for your campaign duration – Your flyer is posted to the school’s website for the entire selected duration and is emailed to parents every 30 days during this period, which means more exposure for your program. Plus, when you select a duration of more than one month, each additional month is 40% off!

Focus on your value proposition – Conveying the value of your program is not only helpful in getting your flyer approved, but is also important in convincing parents to register their child for your activity. Illustrate the impact that your organization makes in the lives of students by including program benefits, testimonials, and powerful visuals.

Create your campaign today and use these flyer marketing best practices to ensure that your flyer actually gets in the hands of parents this winter. For more information about how to reach more parents using Peachjar, visit peachjar.com.

By Susan Le, Marketing Manager at Peachjar

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