Peachjar's digital flyer system helps school districts increase parent & community engagement and provides families with access to school and afterschool programs.


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Using the Power of Video to Tell Your Organization’s Story

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Why is video important to incorporate into your marketing strategy? According to Forrester, videos in an email lead to a 200-300% increase in click-through rate. Additionally, including video on a landing page can increase conversions by 80%.  Thus, video can be a powerful marketing tool to help drive business to your organization and help tell the story of your brand.

In this blog post, we’ll guide you through the process of developing an effective video campaign that helps you create a stronger connection with your audience and drive more conversions. We’ll also provide some simple tips to keep your video campaign on the right track.

Step 1: Define the objective of your video – What would you like to accomplish? Are you looking to drive registrations for a program or event, increase awareness about a philanthropic initiative, or recruit new staff members? Whatever the goal is, defining the objective helps you shape a clear and effective message for your campaign.

Step 2: Determine what story you are trying to tell – Emotional appeal can be a major driving force in getting your audience to respond favorably to your video, so think about what differentiates your organization from others and how your efforts makes a positive impact in the community.

Step 3: Gather tools and resources – It’s time to bring your vision to life! This doesn’t require fancy video equipment- you can use devices that you may already own in your home, such as a tablet or smartphone. Additionally, you’ll need to find individuals to feature in your video to make your message more compelling and relatable.

Step 4: Record and edit your video – Once you’ve recorded your video, you can begin refining your work with cost-effective video editing tools. Here are some free options:

While you are filming, make sure you keep these following tips in mind to ensure that your video campaign has the intended effect on your audience:

  1. Keep it short and sweet: We recommend keeping your video length around 30 – 60 seconds if possible, to ensure that your viewers are engaged throughout the entire video. If you need to, break up a long video into smaller, digestable clips that focus on more granular pieces of your organization or services.
  2. Tell a compelling story: Video provides you with an opportunity to create a more meaningful connection with your audience. Whatever your story is, it needs to be powerful and unique to your brand. Brand loyalty is developed through trust, perceived value, and an emotional connection between the customer and the organization.
  3. Involve your parents, students, and staff members: A key component of creating your video is finding the right ambassadors to be the voice of your brand. Ask your program participants and staff members to talk about how your program has impacted them or the community and allow them to share their thoughts freely for a genuine testimonial. (Hint: Launch a video contest for user-generated video content!)
  4. Promote your video on all channels: Serving your video across all marketing channels ensures that you are reaching a wide audience and maximizes your campaign exposure. You can feature your video in an email newsletter, share it on social media, place it on your website or digital publication, or ask your friends to spread the word.
  5. Provide a clear call to action: Your call to action is a way of encouraging your viewers to take immediate action, like visiting your website, calling for more information, or registering for your program. Make sure your audience doesn’t have to search around for a signup button or dig through a link farm to find the information they’re looking for. Additionally, if your video is on YouTube, consider adding a video annotation to redirect viewers to your website or landing page.

If you have any questions, feel free to contact us at gogreen@peachjar.com. Happy filming and happy holidays, from your friends at Peachjar!

By: Susan Le, Marketing Manager at Peachjar


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How to Build an Omni-Channel Strategy

responsive design.pngImage Source: Ami.responsivedesign.is

Today’s parents are always digitally connected in one way or another and to truly optimize how your customer experiences your brand, you really need to ensure that they have a consistent experience across all channels. The key to achieving this is to build an omni-channel strategy, which is the assurance of a seamless and consistent user experience of your brand across all channels and at all times. That means the design and tone of your brand should be similar on your desktop site, mobile site, email campaigns, social media, and any other associated channels.

In addition, it is important to ensure that your website has a responsive design, meaning that it is user friendly and similar in look and feel- regardless of device, operating system, and browser. Ami.responsivedesign.is is a free tool that you can use to see how your website appears on all devices. If you find that your website in not responsive, you can use a service like Cause Engine or Upwork to hire a freelance website designer.

Now without further ado, let’s jump into how you can build an omni-channel strategy! Here are 7 simple steps to help guide you through this process:

Step 1: Identify whom your business’ target audience is – For most of you, it’s most likely parents but whomever it is, it’s critical that you understand who your customer is and how they behave when making purchase decisions.

Step 2: Determine which channels you’ll target – Do your research on where your audience is spending their time. For example, Snapchat probably isn’t the best channel to invest in if you’re targeting parents, since most of the app users are young adults.

Step 3: Define your brand’s voice/look & feel/imagery by creating a style guide – It’s important to have what’s known as a style guide so that you, your designers, and your marketing team use consistent fonts, imagery, and overall tone and feel throughout your work. Here are some great examples of style guides of other brands.

Step 4: Set measurable goals or KPIs (key performance indicators) for your business, as well as for each campaign – Each campaign should be more successful than the last so it’s necessary to track and measure the results of your efforts to ensure that your KPIs are continually improving over time.

Step 5: Build a comprehensive annual campaign/editorial calendar – Once you generate an editorial calendar, you can start to ideate on content for those campaigns at an early stage and have the time and bandwidth to prepare your creative assets for all channels involved. Hubspot has a great article on how to create an editorial calendar using Google Calendar or Excel.

Step 6: Begin your campaign – Ensure that you are meeting your customers in all relevant channels with a consistent campaign message that resonates with your audience.

Step 7: Analyze campaign results and refine your strategy – Taking the time to look back at each campaign and how it performed allows you to uncover opportunities for improvement as well as identify strategies that work and should be incorporated into future initiatives. It’s all about lather, rinse, analyze, and repeat.

An omni-channel marketing strategy ensures a seamless, consistent, and user-friendly experience for your customers. We hope that this information helps you better connect with your audience and improves the overall success of your organization in a world where technology is constantly changing.

For more information on how to optimize your marketing strategy, be sure to check out Peachjar’s webinar series for program providers! Our next webinar will focus on leveraging the power of video to better connect with your audience and drive more revenue to your business. Sign up here.


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What Afterschool Program Are You Thankful For?

Here at Peachjar, we talk a lot about the importance of afterschool programs and how they truly shape the lives of children. In celebration of Thanksgiving, we asked Peachjar employees “What afterschool program are you thankful for?”

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“As a Cub Scout, I learned that parent engagement is critical. I utilize lessons I learned then in my parenting today.” Mike Durham, CEO & Founder

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“For me, it was x-country running and track! My amazing coaches all pushed me to want to be the best individual runner AND human I could be, while also showing me the importance of and value in being a team player.” Cara Aley, Chief Marketing Officer

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“US Youth Soccer helped me build team and leadership skills that encouraged me to succeed in high school, college and now in my workplace.” Brandon Ferrer, IT Support Engineer

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“Girl Scouts helped me make friends with girls that I wouldn’t have otherwise interacted with. I loved going camping and it gave me the confidence to do activities without my parents.” Emily Adamiec, School Support Specialist

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“Playing Pop Warner football helped me build character, learn discipline and was a great source of fun!” Wesley Van Rensburg, Director of Engineering

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“AYSO helped me fall in love with soccer and made me want to be a more active person!” Kellie Brosamer, District Success Coordinator

 

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“4H helped me with discipline as well as setting and working a plan.” Rick Jolicoeur, Operations Supervisor

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“I played Little League and Pop Warner which taught me life skills and the values of teamwork, integrity and work ethic.” Sean Gousha, Director of Operations

 

It’s clear to see that afterschool programs have such an amazing impact on our lives! We hope that you will take a moment to thank that special afterschool program in your life, and continue the tradition of afterschool programs with future generations to come!

Happy Thanksgiving from your friends at Peachjar!

By Rhea O’Connor, Marketing Manager at Peachjar


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Understanding Flyer Metrics and Industry Averages

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Unlike paper flyers, sending your flyer digitally through Peachjar lets you see how many parents you’re actually reaching and how many of them are engaging with your content – right from your account! As your resource for digital marketing, we’re here to help you understand what these flyer metrics mean so that you can truly measure the success of your campaign. Check out this quick guide to Peachjar’s digital flyer metrics:

Open Rate: The number of unique email opens divided by the total number of successfully delivered emails. The average open rate for educational emails is 21.7%, while Peachjar’s average open rate is 38.2%.

Click-Through Rate: The number of unique clicks on your flyer divided by the total number of successfully delivered emails. The average click-through rate for educational emails is 2.7%. Peachjar’s average click-through rate is 4.6%.

What is a Unique Open or Click? Emails can be opened or clicked multiple times by the same user. Unique Opens and Unique Clicks refers to the number of individual emails that opened or clicked your flyer, respectively.

Flyer Metric Tip: Use bright colors, large font types, and child-centric images to attract more parents to your digital flyer and boost your click-through rate!

For more detailed information regarding flyer metrics, see our User Guide. To view the metrics for your flyers, log in to your account and click “My Recent Flyers”. For a more comprehensive overview, click “Flyer Metrics”.

Start your campaign today to begin tracking the success of your flyer marketing efforts!

By Susan Le, Marketing Manager at Peachjar


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How to Become a Pro at Flyer Marketing

With winter quickly approaching, we want to do all we can to help you prepare for your upcoming programs, so that you can reach your program goals when it’s game time!

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Follow these flyer tips to maximize your program success this winter:

Carefully review the district’s flyer approval guidelines – Failure to do so can delay the distribution of your program information. Read each district’s flyer approval guidelines carefully and adjust your flyer accordingly to increase the chances of approval.

Allow the school district at least 1-2 weeks to review your flyer – Don’t wait until the last minute to request flyer approval – plan ahead and select a future distribution date so that your flyer is approved and ready to go once the selected date arrives.

Select multiple months for your campaign duration – Your flyer is posted to the school’s website for the entire selected duration and is emailed to parents every 30 days during this period, which means more exposure for your program. Plus, when you select a duration of more than one month, each additional month is 40% off!

Focus on your value proposition – Conveying the value of your program is not only helpful in getting your flyer approved, but is also important in convincing parents to register their child for your activity. Illustrate the impact that your organization makes in the lives of students by including program benefits, testimonials, and powerful visuals.

Create your campaign today and use these flyer marketing best practices to ensure that your flyer actually gets in the hands of parents this winter. For more information about how to reach more parents using Peachjar, visit peachjar.com.

By Susan Le, Marketing Manager at Peachjar


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5 Cost-Effective Ways to Increase Your Parent Reach

As a program provider, reaching more parents is a critical component of driving business to your organization. This is where a multi-channel marketing strategy will exponentially increase your audience reach and engagement.

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Here are five cost-effective ways to ensure that you’re leveraging multi-channel marketing to maximize your program success:

  1. Referrals – Word of mouth marketing is a powerful tool that you can use to increase program awareness- which is why it’s so important to ensure that the program experience of all your participants exceeds their expectations. According to a Nielsen study, 84% of consumers believe that recommendations from friends and family are the most trustworthy sources of information about products. So how do you drive referrals? Encourage your customers to tell others about your programs or create a incentive program where customers are rewarded for new referrals they send your way.
  2. Email Marketing – The proof is in the pudding. 87% of parents in a recent Blackboard Study indicated that email was the most effective vehicle for communicating with them about their child. Therefore, it’s important to ensure that you’re reaching parents through this medium when distributing information about your upcoming programs. Deliver announcements and updates through your organization’s email newsletter and send program information to parents using Peachjar.
  3. Social Media – Did you know that social media lead conversion rates are 13% higher than the average lead conversion rate? Did you also know that 75% of parents are on social media? Your target audience is spending a significant amount of their time on Facebook, Twitter, and other social media channels, creating the perfect opportunity for your organization to reach more parents through engaging, relevant content.
  4. Reviews97% of consumers read reviews about local businesses and 82% of Yelp users read reviews because they intend to buy a product or service. What does that mean for your organization? It means that when parents come across your Yelp or Google page, they’re ready to buy which is a huge opportunity for your organization to drive immediate revenue. Ask current customers to leave positive reviews for your organization to ensure that parents see how amazing your organization is when conducting their online research.
  5. Blog Posts – Relevant, searchable content can be highly effective in creating relationships with parents. Leverage your industry knowledge to provide parents with helpful information that will add value to their daily lives, whether it’s on how to encourage STEM learning at home or healthy recipes they can prepare for their family to support a healthy lifestyle. Make sure you share these blog posts on social media to broaden your reach even further.

We hope these tips provide your organization with affordable options to increase your parent reach. For more information about how you can reach more families using Peachjar, visit our website.

By Susan Le, Marketing Manager at Peachjar


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Help Support Afterschool Programs

October 20th is Lights On Afterschool
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We’re helping our friends at Afterschool Alliance spread the word about Lights On Afterschool, a national celebration (with over 1 million participants) that helps to increase awareness about the importance of afterschool programs – a topic that is very near and dear to our hearts.

Our goal at Peachjar is to ensure that all children have equal access to high quality afterschool programs that teach them important core values, improve their academic performance, and keep them safe during afterschool hours.

As program providers, there are many ways you can help:

  • Plan an event – Host your own Lights On Afterschool event to increase awareness about your programs, gain valuable community support, and celebrate your students’ achievements.
  • Attend an event – Over 8,000 events across the country are taking place to support Lights On Afterschool. Find a local event in your community to join the fight.
  • Sign the petition – Funding for afterschool programs is critical in providing children with the opportunities they need to succeed. Sign the Lights On Afterschool petition to call for increased investments in afterschool programs.
  • Vote for afterschool – Ensure you’re making informed votes this election by learning about the policies that affect afterschool programs and voting for officials that will make the right impact in your community.
  • Spread the word – Tell your community about this important initiative by posting about it on social media and informing families about your program. Click here to send a digital flyer through Peachjar.

As afterschool supporters, we have the power to make a difference in children’s lives and speak up for those who don’t have a voice. Together, we can ensure that children have the opportunities they need to achieve their full potential in life. Join us!

Inform Families About Your Program

By Susan Le, Marketing Manager at Peachjar